Tulsa-Smith:- emotional...: Marketing your company with a professional marketing company

Friday, July 25, 2008

Marketing your company with a professional marketing company

Does the title sound like a rhyme to you? Well, it is true what the old saying stated about rhyme and reason having no particular season.

Actually, the original saying - "rhyme nor reason " - was from Shakespeare's immensely entertaining 1590 "Comedy of Errors" and the classic 1600 "As You Like It".

The proper contexts for the phrase from the Shakespearian plays are provided below, courtesy of phrases.org.uk:

{Meaning

A thing which has neither rhyme nor reason makes no sense, from either a poetic or logical standpoint.

Origin

This line originates in Shakespeare's Comedy of Errors, 1590:

DROMIO OF SYRACUSE:
Was there ever any man thus beaten out of season,
When in the why and the wherefore is neither rhyme nor reason?

The bard must have liked the line as he used it again in As You Like It, 1600:

ROSALIND: But are you so much in love as your rhymes speak?
ORLANDO: Neither rhyme nor reason can express how much.}

There is a reason for the seeming digression above and for the rhyme in the title to this post. I want to introduce you to a Marketing Company for all seasons called Brand Identity Guru.

If your company, website or blog needs a serious marketing plan, the experienced folks at Brand Identity Guru will help you out professionally.

Their very detailed three-phase strategic marketing master plan for your benefit can be found here, while their MarCom questionnaire will give you an idea of what to expect when you call them in.

To be honest and frank, I had no idea what 'marcom' stood for, initially assuming that it meant something to do with a new kind of complex tool the company had developed.

Then the true meaning came to me. MarCom is just the shortened version of the phrase Marketing Communication!

I have already learned something from Brand Identity Guru even before booking an appointment with them.

You can just imagine, then, what would happen when they come to start work marketing your company or website...

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Greenville, Rhode Island bakery owned by the Cavanagh family, which uses the plant to produce church communion bread from just water and bread. That business is known to produce about 850 million sacramental wafers annually and to supply 80% of the Holy Communion bread used in American, Australian, Canadian, and British churches. The only middlemen in the supply chain are nuns living in convents! Now they want to expand to West Africa with their Christian sacramental ware for Pentecostal, Catholic, 'New Wave', and Orthodox church offerings. I make reference to the so-called New Wave churches - my term for those churches that broke away from the orthodoxy of the Protestant fold, just as the latter roke off from the Catholic church by virtue of the exploits of Martin Luther centuries ago. Many new-wave and other church goers in the generally undeveloped West African subregion of Africa pay more to religious organizations in monthly tithes and offerings than they do to their government in personal income and value added taxes. Now, that last fact is quite interesting because it is an admission that a bakery in Rhode Island has seen a huge market in the center of Black Africa for small white perfectly laminated and non-crumbly holy wheat bread, reportedly costing "less than a penny" apiece, for the use of both the bible-reading and the bible-believing religious organizations. However, the picture from the Cavanagh's factory floor speaks volumes, in my own opinion, about the need for the company to watch its business ethics and to treat all customers equally irrespective of location, creed, or other discriminatory demographic information or criteria. So, I just hope and pray that the wafers falling off the conveyor belt and by the way side are not destined for West Africa and that the actual wafers delivered will be wheat bread and water, and not just glutamate-free bread and 'pure' water, if you get my point, even if so requested by some shady, greedy, and unethical businessmen over in West Africa. Posted by Okonkwo O. Awa on Sunday, December 28, 2008.

In the summer of 2007, Pope Benedict XVI (BXVI) encouraged The Church to reach out to young people using new technologies, as he himself learned to send out cellphone text messages to the faithful. So in obedience, a tech savvy evangelizing Catholic priest got some help from a Web designer in order to write all the daily books of prayers into a low-cost computer software application downloadable onto the iPhone. Rev. Paolo Padrini's iTunes prayer book was officially approved by The Vatican's Pontifical Council for Social Communications in December 2008. Of course, all proceeds from the electronic prayer book venture will go to charity. Speaking of charitable behavior, The Holy See has seen it fit after 400 years to honor Galileo Galilei in 2009 as the "patron" of the non-mutual exclusivity of the faith versus reason dichotomy. That is very appropriate in this age of new technology, even though The Church still smarts from its error of judgment in calling the famous astronomer a heretic after he publicly embarrassed The Church by reporting that his scientific observations in Astronomy with his unique telescope had led him inexorably to believe that the Earth actually revolved around the sun, in direct opposition to the teaching of The Church at the time that Planet Earth was the center of the universe. In seeking to paint the Church in a new light of worldly knowledge by distancing itself from a past of imbibing pure dogma, The Vatican may have ventured to cross the final frontier and boundary between Science and Christianity by acknowledging recently that there could be life on planets other than the Earth! Posted by O. O. Awa on Wednesday, December 24, 2008.