Formulating how long a carton of beer should be left outside
Definitely not a competition for drunks because, IMHO, a sobered up head is needed to find a formula into which to plug precise data such as “temperature, wind speed, snow density, sunlight and the insulating properties of cardboard.”
Simply put, a beer company in Canada is challenging anyone to find how long beer – canned or bottled – can be left in the snow outside before it explodes from the effect of freezing: “Submissions can be e-mailed to info@greatwesternbrewing.com.”
The reward for the winner would likely be more beer but I’m sure that cash in liue of drink would probably be negotiable.
The ‘beer chill’ challenge stems from an observation of Canadian culture that badly needs some improvement:
[….And when Doug and Bob head over to a buddy's hoose to watch some hockey, many brewskies end up being stored in the snow when the refrigerators — many Canadians have a spare just for beer — fill up.
Unfortunately, many of those Molsons and Labatts are quickly forgotten about as the blood-alcohol content of those who brought them goes up, and the mercury level outside goes down.
That results in exploding bottles and cans, and broken glass and shredded aluminum strewn over lawns and patios….]



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