Tulsa-Smith:- emotional...: The Master of the game analyzes web browser history!

Saturday, June 16, 2007

The Master of the game analyzes web browser history!

John C. Dvorak - of PC Computing magazine fame - is a master of the game of computing!

Read his treatise on the effects/chances of the new Apple browser:

[ ...Over the years, the browser market has become quite lucrative for unexpected reasons, the main one being search.

In the upper right-hand corner of a Firefox browser, for example, you'll find a little search box. Look at the Safari browser; it is there, too.

That little box brings the Mozilla organization, the developers and promoters of the Firefox browser, more than $50 million in income -- free money. This number has been jumping substantially over the years as people get used to typing casual searches into the little box.

The search then goes over to Google (or other engines that users can select), and if that search translates to a hit on an advertisement, Mozilla gets a cut.

The entire toolbar business, where numerous companies will let you add a powerful toolbar to the browser, usually contains some search engine that pays the toolbar provider a percentage of the action when it is used....

To get back to the point, $50 million a year is not chump change, but neither are the other advantages of a company's own browser. The first is that the default home page can be set to something to make money. The Safari browser jumps right to a lovely promotional page for Apple.

If this page is attractive enough, people may use it as their home page (many people cannot figure out how to change it anyway), and this alone is worth millions in sales.

In the 1990s, there were literally dozens of browsers trying to compete in the market, but the opportunities to monetize the business relied solely on selling the browser. Once the browser became free, like Microsoft's Internet Explorer, then that model was dead and eventually the Redmond giant became the only game in town...]

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Greenville, Rhode Island bakery owned by the Cavanagh family, which uses the plant to produce church communion bread from just water and bread. That business is known to produce about 850 million sacramental wafers annually and to supply 80% of the Holy Communion bread used in American, Australian, Canadian, and British churches. The only middlemen in the supply chain are nuns living in convents! Now they want to expand to West Africa with their Christian sacramental ware for Pentecostal, Catholic, 'New Wave', and Orthodox church offerings. I make reference to the so-called New Wave churches - my term for those churches that broke away from the orthodoxy of the Protestant fold, just as the latter roke off from the Catholic church by virtue of the exploits of Martin Luther centuries ago. Many new-wave and other church goers in the generally undeveloped West African subregion of Africa pay more to religious organizations in monthly tithes and offerings than they do to their government in personal income and value added taxes. Now, that last fact is quite interesting because it is an admission that a bakery in Rhode Island has seen a huge market in the center of Black Africa for small white perfectly laminated and non-crumbly holy wheat bread, reportedly costing "less than a penny" apiece, for the use of both the bible-reading and the bible-believing religious organizations. However, the picture from the Cavanagh's factory floor speaks volumes, in my own opinion, about the need for the company to watch its business ethics and to treat all customers equally irrespective of location, creed, or other discriminatory demographic information or criteria. So, I just hope and pray that the wafers falling off the conveyor belt and by the way side are not destined for West Africa and that the actual wafers delivered will be wheat bread and water, and not just glutamate-free bread and 'pure' water, if you get my point, even if so requested by some shady, greedy, and unethical businessmen over in West Africa. Posted by Okonkwo O. Awa on Sunday, December 28, 2008.

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