Tulsa-Smith:- emotional...: WHY BEAUTY IS IN THE EYE OF THE BEHOLDER

Sunday, November 05, 2006

WHY BEAUTY IS IN THE EYE OF THE BEHOLDER

A summary of the findings is as follows:

"Sexiness and eroticism are very powerful human stimuli, but as it turns out they’re not good for selling much of anything other than sex. Sure, sex sells itself. The adult sex industry is proof of that. But sex does not seem to do a very good job at selling other products like beer, cars or home loans.

When we see something sexy, it can jam up what Vanderbilt University psychologist David Zald calls “a bottleneck for information processing.” If we see a naked woman or man or a couple in a sexy pose, we can go mentally “blind” for a short period. This appears to be instinctive. We can’t help it.

Honest, honey.

This is probably why a study last year from the University of Michigan showed that people who watched sexy TV programs could not recall much about what was advertised on those programs. (In this case, that lack of recall held for violent programs, too.)

If this is true in real life outside labs, using very sexy images to sell us cars or beer may help us want to have sex, but it won’t make us want to run down to the 7-11 for a six-pack."

In conclusion? See http://www.msnbc.msn.com/id/14061456/ and below:

"All this new research is saying that we human beings have built-in radar for beauty, eroticism and sex. It comes with the territory and it may be the most instinctive, powerful stimuli we receive. We like it, but we can also be victims of it.

After all, sometimes the easy way isn’t the best way."

- posted by Brian Alexander @ Link

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